When Facebook announced the ability for companies and organizations to create their own “pages” on the network, it was something that we quickly decided was worth pursuing.  Thus was born the Hope College Admissions page on Facebook.  I knew this would be a great avenue for facilitating conversation among graduates of Hope and for providing unique content to prospective students. When I stumbled across a $100 credit available for Facebook Ads, I knew there was some real potential there for driving traffic to our Page on Facebook.  Here’s what we came up with: I have to admit that...

One of the great things about my job is that I am able to spend a lot of time reading about and researching new tech opportunities for our office.  The only downside to this is that there is a ton of noise out there — from fledgling startups to seemingly important blog posts to Twitter action that’s interesting, but not necessarily relevant to my work. It’s gotten to be so much that I’ve been keeping NetNewsWire closed during the day so that I’m not continually distracted by new items from my feeds.  I have become more reliant on to-do lists to get things done,...

It happens every year.  August hits, and I start thinking about the next recruitment cycle and the changes that I will make.  First on my list is preparing for the fall travel season, but I’m also considering how I’ll make sure of different means of communication when working with my prospects: Print. This is obviously a given for most offices, and most of what we do is automated.  I’ve begun to really question this way of delivering content.  It’s so expensive, and we have no way of evaluating its effectiveness. Phone. There’s no doubt that this has been the status...