I’m always looking for new ways to use my MacBook Pro!  I love this computer, mostly because it makes so much of my job really easy.  Redesign is hot on our radar right now, and in the midst of rummaging through highly touted sites on eduStyle, I came across Biola University, located in La Mirada, CA.  While taking a look at the undergrad site, I was this posted in the lower right: Being that my MBP is outfitted with a built-in iSight, I’m [of course] thinking, “why didn’t I think of that before?”.  So I decided to put together an email campaign to prospective...

I’ve been toying for a long time with the idea of actually getting this site hosted outside of Wordpress.com.  I finally bit the bullet this weekend and created the all-new AdmittedlyDutch.com.  I’m going to continue modifying the look and feel, but what you see is the basics of the new site.  I look forward to continuing to share my thoughts.  Feedback?  Be sure to leave a comment and let me know! Admittedly Dutch: Where technology meets recruitment for higher...

Like many of you, Hope College Admissions has created a “page” in order to have an additional presence on Facebook.  What you begin with is pretty basic, but there are some tricks to get a more interactive experience going, particularly with the page’s profile picture/box.  I realized this after I came across the Facebook page for another institution.  My first thought: What a huge value-add to be able to have students link back to our site… I want this now. The first thing I did was take a look at the source of that other institution’s page.  Somehow they were able...

I’m pretty excited about the latest project we have going.  We recently picked up a Kodak Zi6** (pocket video camera), a cheap ($159) camera that shoots in HD at 720p.  I was initially intrigued at the idea of taking quality video from campus events (traditional events, athletics, arts events, etc.).  I then realized that video could be a great medium for delivering short messages about admissions-related topics. The following video is our first attempt at addressing one of these topics; in this case, a brief reminder to students to apply by our early notification deadline.  We shot the...

This week I headed from Columbus, Ohio to Buffalo and then Rochester, New York.  The focus of my week was college fairs (I had four of them), but I did have some high school visits as well.  Here are my notes from this week: On my way up from Columbus I stopped for lunch at a Chick-fil-a.  I was totally and pleasantly surprised by the conservative values of this place.  It isn’t open on Sundays, they had Christian music on the in-house radio, and the last one is the kicker: in front of each cash register there are placards that read, “God’s commandment is to not steal.” ...