MACAC wrap-up!

I had a great time both attending and presenting at the annual MACAC conference on April 30, held this year in Grand Rapids at the L.V. Eberhard Center on the campus of Grand Valley State University.  A good number of my colleagues attended as well, including Garrett Knoth, who gave a presentation on counselor recommendation letters and college essays.  I was also able to sit in on Nathaniel Hancock’s (see Zinch) presentation on social media (which happened to include an excellent nod to “The Office” with a reference to the “Dunder Mifflin Infinity” episode in season 4).

The highlight of the day for me was having the opportunity to present a session on “How to Recruit Students Using New Media Outlets” with Brad Ward of BlueFuego.  We took a little bit of a different perspective on the issue (obviously a hot topic right now); using both of our professional university/college experiences to identify the major shift in recruitment over the past 3-4 years.

Based on the number of sessions on the schedule that were somehow related to social/new/digital media, it’s clear that this topic isn’t going away.  Our biggest encouragement to the audience?  Get networking, and become part of the conversation.

Thanks to Brad for gathering our resources and making them available online:

Presentation slidedeck

Presentation recording