If you’re anything like me, May 2 always feels like the greatest breath of fresh air.  You’ve worked hard for the last year, trying to provide the best customer service possible so that your product (the college) can stand as tall as possible.  I think what’s most exciting about May 2 is that it means that the days ahead are the start of something new and just as important.  It’s about starting the process all over again, and getting better at it at the same time. So how will you approach your summer months? I know that I am definitely excited about spending a little bit of...

I had a great time both attending and presenting at the annual MACAC conference on April 30, held this year in Grand Rapids at the L.V. Eberhard Center on the campus of Grand Valley State University.  A good number of my colleagues attended as well, including Garrett Knoth, who gave a presentation on counselor recommendation letters and college essays.  I was also able to sit in on Nathaniel Hancock’s (see Zinch) presentation on social media (which happened to include an excellent nod to “The Office” with a reference to the “Dunder Mifflin Infinity” episode in season...