In my last post I talked about a recent survey that suggested that we focus our attention on our colleges’ websites, student search websites, and the like.  I argued that while those venues have their important place, sites like Facebook, student blogs, and YouTube also have a significant place when it comes to creating a recruitment culture in the age of web 2.0.  As promised, I’d like to discuss prioritization of social media within the context of your overall recruitment strategy. So here’s my main point, right up front: Every point of contact that a prospective student...

This article recently made its rounds through our inboxes at Hope, and I couldn’t help but feel like it underminded some of the work that I had been doing with Facebook, Vimeo, and the like.  For quick reference, here are the results of the survey that Cappex did among 1000 high school seniors: Cappex survey results It makes a whole lot of sense that “a college’s website” is the number one item on the list.  However I would contend that this article suggests that you should shift your focus away from student blogging, Facebook, MySpace, et al.  (To be honest, I’m not...